Who we build for
Reach your buyers without hiring anybody.
- Your own app, in the App Store and on Google Play under your name — not a page buried inside somebody else's
- Your sale report finished and posted when the sale ends, instead of typed up the next morning
- A live price board that drops right into the website you already have
- A message straight to consignors' and buyers' phones when your sale starts, or when the kind of cattle they watch hits the ring
- A private page showing how your sale stacked up against the rest of the country
Records that actually get kept.
- Calving, weights, treatments and breeding written down by voice or text while you're still in the alley
- A history on every cow that doesn't disappear when the notebook gets rained on
- Follow cattle you keep ownership on all the way through to the sale
- Paperwork for buyers, the bank and program requirements, without typing it all over again
Know what a pen makes before you sell it.
- What each pen has to bring to break even, kept current with the market instead of stuck in a spreadsheet
- Feed and ration costs tracked against what you actually paid
- Contracts, cattle buying, and a closeout when they ship
- A place your cattle owners can look up their own pens instead of calling the office
Know what the cattle behind the note are worth.
- What your borrower's cattle are worth today, not what they were worth last quarter
- Keep an eye on the classes and the parts of the country your clients actually sell into
- Price and basis history to back up what you're telling a client to do
- Reports you can hand a client without an analyst there to explain them
- The numbers fed straight into the systems you already use
The stuff nobody sells off the shelf.
- Getting two programs that won't talk to each other to talk to each other
- Market and USDA numbers pulled into your own reports automatically
- Turning a report somebody builds by hand every week into one that builds itself
- Something you can just ask a question to, that answers from your own records
What that looks like
Numbers that show up on their own
Nobody should be downloading a report every morning. We pull market and government numbers in automatically — 57 different sources, going back to 2016 — and we watch them. If one quits coming in, we know that day.
An app with your name on it
Your own app on phones, under your own store accounts, so it's yours and not a tab inside somebody else's. Same engine underneath, your brand on top, and it stays updated without you doing anything.
Ask a question, get an answer you can check
Ask in plain English and get a straight answer out of your own records — with the numbers it used shown right there so you can check its work. In this business a confident wrong answer costs more than no answer at all.
A website people can actually find
Plenty of modern websites look fine to you and completely blank to Google. Ours don't. The USDA section of this site has 1,409 pages Google can read, and they keep themselves up to date.
The everyday stuff
Taking payments, getting a notice onto somebody's phone, emailing a report on a schedule, and making sure the right people see the right things. None of it is exciting, and it's usually what decides whether people actually use it.
Numbers you can stand behind
Every figure we publish gets checked against the raw records automatically, and it hollers when the two don't match. Bad numbers don't announce themselves — they just sit there looking believable.
Who you'd be working with
We have spent our lives in this business — cow-calf, seedstock, feeder cattle and the feedlot. Not people who read about the industry and decided to write software for it. People who have run cattle, sat at the sale and shipped pens, and who ended up building the software because nothing we could buy did the job.
That is why it knows things a computer company's wouldn't: that an average price means nothing unless it's weighted by how many head sold, that USDA sometimes puts the same sale out twice under two different report names, or that a price feed quit eleven days ago and nobody noticed. We run this software ourselves, on live cattle markets, every day. The mistakes are ones we have already made and already fixed.
How we do business
We run on honor, integrity and Christian values, and we mean it in the way that costs something. We tell you straight what a job will cost and how long it will take. We say so when something is not worth building, even when building it would pay us. We do not oversell what software can do, and we do not walk away from what we put our name on.
Your numbers are yours. We do not sell your operation's data, and we will tell you plainly what is collected and why before you ever sign anything.
Around here a handshake still counts.
Tell us what's slow
The best place to start is usually whatever somebody at your place does by hand every single week. Tell us what that is and we'll tell you straight whether it's worth building, worth buying, or worth leaving alone.
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